#Lectures
A selection of my lectures from the past few years.
- "European SMEs Successful in China – Challenges, Opportunities, Hurdles?"

Lecture on June 28, 2018, at the Converting Summit 2018 in Hamburg. The Converting Summit is an industry meeting to identify at an early stage future trends, growth markets, and potential risks of the different converting segments.


- "Think with … the Boss!"

Lecture at Chinaforum Bayern e.V. on June 20, 2016, in Munich and on October 25, 2016, in Ingolstadt
"In the framework of our upcoming Chinaforum Breakfast Club with the title 'Think with … the Boss!', Ruth Schaefer, a freelance company consultant, trainer, coach … highlights the concrete repercussions of the structure reform of the Chinese economy on German companies in China as well as their parent companies in Germany. In doing so, she considers whether our company representatives are sufficiently familiar with the Chinese culture to survive in this process of change. For knowledge of Chinese culture is an important prerequisite for the understanding of future customer requirements in Germany."


- China and Germany: Yin and Yang

English-Chinese keynote speech in 2016 on the occasion of a global management conference after a merger. Where are the intercultural pitfalls lurking? What should we be looking out for in the near future from the management point of view? What is important to ensure success? What can we learn from one another?


- Challenges of Quality Management in China – Success Factors and Pitfalls from Intercultural Practice.

Lecture at the invitation of the German Association for Quality on November 8, 2015, in Regenstauf.
Christian Ackermann (Audi AG) and Ruth Schaefer


- Challenges of Quality Management in an International Setting Using the Example of the Growth Market of China.

Lecture at the invitation of the German Association for Quality on April 23, 2015, in Munich.
Christian Ackermann (Audi AG) and Ruth Schaefer


- China – Business. Success Factors and Pitfalls from Intercultural Practice.

Lecture at the invitation of the German Association for Quality on May 6, 2014, in Ingolstadt.
Ruth Schaefer


- Living and Working in China.

Interactive lecture and facilitation in Germany in front of approx. 60 and approx. 500 employees of an automobile manufacturer in the framework of an internationalization day in July 2015.
Ruth Schaefer


- Management, Employee Loyalty, and Team Performance. Which Skills Do Executives Require to Bind Chinese Employees and Simultaneously Increase Team Performance? Experiences of a Leadership Coach.

Lecture at the Sino-German HR Conference on May 14, 2014, in Frankfurt on behalf of ti communication GmbH, Regensburg.
Ruth Schaefer


- China – Intercultural Success Factors and Pitfalls.

Lecture in the framework of the "Enterprise Management Today" series on March 14, 2013, in Vienna at the invitation of the Institute of Management & Entrepreneurship and the Institute of Human Resources & Organization of the Vienna University of Applied Sciences for Management & Communication (FHWien) as well as ti communication, Vienna.
Ruth Schaefer


- Success in Business with China.

Interactive lecture at the invitation of Gesellschaft für Projektmanagement (German Association for Project Management) on April 21, 2008, in Neutraubling.
Ruth Schaefer
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